As the flower industry into the development of a shorter period of time, so from the whole, over ninety percent of the national flower relatively small scale, the industry is still in the early market stage. In recent years, retail and service co-existence of pure flowers from retail florists to courier, dried floral, home design, environmental design, wedding etiquette and other new fields. Although the input on the development of flower fashion features, but due to the impact of the traditional mode of operation, the philosophy is still followed the traditional means to promote oral communication, most florists lack of brand awareness and develop a new marketing channels and promotion way to become the primary consideration flower business.
With the development of information technology, the Internet has penetrated into every aspect of daily life, businesses and consumers to become active primary means of access to product information. The increasing popularity of e-business applications and e-commerce sites continue to emerge so gradually showing flowers online trading broad market prospects.
china Flower Delivery industry experts on the Review:
1, flower delivery status of the industry
Flower delivery is a special industry, this industry has a dual nature:
1) In China, this is an emerging industry, the market in the training phase.
Flowers and people generally do not receive flowers in one place, if you buy at the local flowers on a friend, then you need to transport, packaging and preservation issues as a single bouquet of flowers made by the logistics of distribution trans-regional transport almost impossible, so many people and clear flowers can be sent to “remote” play “Internet,” the majority of young people, but “off-site to send flowers,” this matter is that many young people do not know, which illustrates a problem in this industry market is still in “incubation” stage! While abroad, flower delivery industry is relatively mature, has also been like 1-800-flowers that over $ 700 million market capitalization of listed companies.
2) This is the Internet’s most competitive industry
Although many people do not know flower delivery, flower delivery, but on the Internet is the most competitive industries. As the flower delivery industry profits and low threshold, making the industry highly competitive. Before 2010, Baidu, Yahoo, GOOGLE do bid advertised in all cases when the flowers (flower industry is a big customer industry search engine). Now the country can find flower delivery service providing companies have thousands, Taobao and there was more than 3,000 flower delivery, and competition can be imagined.
3, flower delivery industry prospects
Foreign 1800flowers has a market value of listed companies hundreds of millions of dollars, relatively speaking, China flower delivery industry is young, and now the market cultivation stage, or should, allow consumers to order flowers online send flowers to accept this model also need to process . Domestic flower delivery to single business model advantage is the rapid delivery, order flowers, under a single person can be a few hours after the flowers delivered; but there are many drawbacks, such as flowers and services can not reach a uniform standard, which is not domestic flowers Network be the size of the reasons listed companies, and even loss of many flowers still in the edge network. But the positive is that after years of hard work, a lot of flowers are also focusing on developing network Direct channels. I believe the next few years is the flower network channels and modes of innovation, as well as bigger brands the best chance.
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